Born and raised in Italy, Simona has 20 years of experience in graphic design and has always enjoyed the universe of surface design. She loves to give life, energy, character and movement to surfaces and to illustrate products for the home decor, textile, stationery, and giftware markets. Simona combines her distinctive and expressive hand-drawn artwork with her digital design process to create vibrant, bold, and organic designs with a sophisticated edge. She draws inspiration from organic shapes found in nature, the Mediterranean sea, fashion, and the world around her.